GREENPLACES

About the Project

BRAND STRATEGY // BRAND IDENTITY // BRAND DESIGN

2020

We partnered with Greenplaces to create a fresh, modern brand identity for their all-in-one sustainability software platform. From logo and visual language to brand mascot and communication templates, we developed a cohesive system that perfectly captures Greenplaces' mission of making sustainability easy and profitable for businesses.


Collaborators: Jim Renaud, Sarah Lynch, Pete Baker, and Jessica Bauer-Greene

The Greenplaces logo blends a footprints — to symbolize reducing environmental impact — with tree rings — to show the ongoing, cyclical nature of sustainability efforts. The clean, green design immediately gets across the company's mission - using smart software to help businesses track and improve their eco-friendliness in a practical, down-to-earth way.

The Greenplaces logo blends a footprints — to symbolize reducing environmental impact — with tree rings — to show the ongoing, cyclical nature of sustainability efforts. The clean, green design immediately gets across the company's mission - using smart software to help businesses track and improve their eco-friendliness in a practical, down-to-earth way.

Design Team: Jim Renaud, Sarah Lynch, Pete Baker and Jessica Bauer-Greene

Design Team: Jim Renaud, Sarah Lynch, Pete Baker and Jessica Bauer-Greene

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Detroit,

MICHIGAN

DESIGN LEADER
PRODUCT & BRAND

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.
Instagram
Linkedin

Let'S WORK

TOGETHER

CONTACT NOW

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.
Instagram
Linkedin

Let'S WORK

TOGETHER

CONTACT NOW

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.
Instagram
Linkedin

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Detroit,

MICHIGAN

DESIGN LEADER
PRODUCT & BRAND

I design the best startups in the world. I listen to customers. I lead teams of every size. I push pixels.
Instagram
Linkedin