We partnered with Greenplaces to create a fresh, modern brand identity for their all-in-one sustainability software platform. From logo and visual language to brand mascot and communication templates, we developed a cohesive system that perfectly captures Greenplaces' mission of making sustainability easy and profitable for businesses.
The Greenplaces logo blends a footprints — to symbolize reducing environmental impact — with tree rings — to show the ongoing, cyclical nature of sustainability efforts. The clean, green design immediately gets across the company's mission - using smart software to help businesses track and improve their eco-friendliness in a practical, down-to-earth way.
Design Team: Jim Renaud, Sarah Lynch, Pete Baker and Jessica Bauer-Greene