The current StockX website uses the same design architecture since its launch. We have made considerable updates, but the architecture has run its course for us to build new features on StockX. The current StockX site was built off a catalog and the design reflects that colder, informational design. It’s time for StockX to keep the same great data it has on each item, but present it in a secondary way and increase the style and curated feel our customers expect for a higher-end e-commerce destination.

The new StockX features merchandising for products celebrating more of our catalog showing more views of the products including on-body, videos, and 360º views, and has a more effective checkout process. The new StockX also solves internationalization problems the existing app has that were not thought of at launch. The new StockX features more celebrations and opportunities to delight. We also re-thought the browse experience to help customers find products that match their tastes.

Collaborators: Jessica Strelioff (brand), Evan Ames (design), and Shane Levine (design and prototyping)