Anthropic
About the Project
PRODUCT DESIGN // PRODUCT STRATEGY
2024
My design agency, FinalFinal, was the design agency of record for the AI leader who is building the safest and best AI.
Most of our work was to create effective digital advertising for Anthropic and its most popular product, Claude.
My role was the Creative Director on the project, partnering with the Anthropopic Design, Sales, and Marketing teams. I created advertising strategy, motion graphic social ads, landing pages for Sales and marketing, and event design.
Collaborators: Tim Belonax (client), Sarah Lynch, Sumer Mavi
